Context

Louro is a Portuguese rice brand owned by Novarroz. The brand had recently been rebranded, and I contributed by developing packaging, starting its social media presence, and creating icons for its mascot. I helped define a modern communication style, producing posts, stories, and animated reels. I also redesigned packaging for semi-ready rice meals inspired by different cultures, along with a key visual focused on the speed and convenience of the products. Additionally, I designed in-store promotional materials and created multilingual catalogues for international markets.