Context

In this project, I developed a visual identity for a rural accommodation in Santiago do Cacém. The process began with research into similar businesses across Portugal, followed by an exploration of the location itself. Being familiar with the space allowed for a closer observation of its atmosphere and elements. These insights informed the development of the identity, particularly the fox, which became the central visual symbol due to its strong connection to the location. The final outcome includes a visual identity system, with applications across print and digital formats, as well as a brand book.