Context

This project was a contest in which the agency I worked for participated and won with my concept and design. The brand was developing an internal activation to announce three new flavours. I focused on the slogan “Have a break” and developed an escape room-inspired experience. This created a playful, interactive concept aligned with the brand message. I designed three spaces representing different places where people take breaks. The activation began with participants being transported in a vintage van, accompanied by an influencer acting as the host.