Context

I developed a back-to-school campaign for Nesquik and Bic for the 2024 edition, creating the key visual and point-of-sale materials. The project involved studying both brands to successfully merge their identities into a concept approved by both. I then adapted the visual into in-store applications, including stoppers, shelf talkers, and island displays, ensuring consistency across all materials. The campaign was produced and distributed nationwide in supermarkets across Portugal.