Context

I worked on communication materials for several Purina brands, including TV ads, YouTube, Instagram content, and retail campaigns. My role included translation, editing, and adapting content across different formats, as well as developing digital and print materials such as flyers, posters, and digital out-of-home advertising displayed across Portugal. I also supported Portuguese voiceover production in the studio for TV ads. Additionally, I designed the cover for Purina's Superbrands book, reflecting the brand's values and visual identity through typography, colour, and symbolic forms representing the bond between pets and their owners.